TRAVELODGE HOTEL UK
Travelodge hotel is certainly one of the best hotel in United Kingdom because of many reasons specifically their price, clean and convenient location, accessibility, quality services, and comfortable rooms for individual and family needs. It is easy to tell about their features unless otherwise you have tried to visit it yourself if you plan to stay in United Kingdom you can easily find each many location in their country. Travelodge Hotel has 460 branches across United Kingdom and many other branches are still coming, as you can see the customer preference has made this hotel a very successful business during the past and present years.
· Their pricing strategy is everyday a low price since they do not charge per individual but per room rental, and everything a customer’s need for accommodation is basically included.
· Customers can also choose to pay additional function room that includes Café Bar, Internet Access, and Fine Dining room etc.
· Travelodge Hotel offers services that you cannot find in other hotels including; 24 hours reception, choice of free parking and chargeable parking area, 100 percent smoke free zone. (This hotel have an area for smokers), Meeting facilities for large groups or companies, Gas station and motorway service area, ATM machine and many others.
The government has given them a complete trust with the entire necessary permit to operate inspecting each and every hotel branch safety and comfortable features in lighting, water sewerage and electrical system that is why customers can be sure that the place is safe during their stay. The hotel is backed up with a government trusted support because of employee generation. Their company contributes largely to economic growth in every key city because of the quality of services and tax performance they are generating.
These services that they offered have been totally appreciated by their customers that they keep coming back. Essentially they have reach the market on its highest peak and they planned to stay on top through continues sales marketing and advertising strategies that they have used during their past operation which has been successful using the internet and other media. They have also taken advantage of technology in fact 6.5 million people stayed in Travelodge Hotel their online internet service has been very busy in taking customers reservation and booking as well as their branches in all areas. last year using the online reservation system. Their success leads to advancement and expansion. If I am going to ask what I would want to be included in a hotel accommodation would be the following if applicable;
· Sports function like Gym, Basketball court, Tennis court, Swimming pool etc.
· Indoor activities like Indoor Shopping, Mini Stage, Theater or Cinema.
· Children’s room or playroom
I believe the following recommendation can also help to entice their customers to want to stay more in this hotel but probably it would take more funding and wider space to develop such facilities but a hotel with this kind of services is definitely a great advantage in the eyes of their clients.
When we talk about the Travelodge performance and its determining external forces in customer’s point of view would definitely show a positive result since they have already established a good reputation in eyes of the public and its customers. Their promotional and marketing campaigns are highly successful to gain and penetrate exponential regular customer based clientele.
Travelodge Hotel have adapted a systematic marketing approach through which they have penetrated the growth and development of their market based customers through geographic expansion of hotel branches in the entire United Kingdom to gain more and more customers. They have taken advantage of great services available for customer satisfaction, price value and diversified marketing and promotion scheme.
With the kind of services and value the Travelodge Hotel have been offering, they do not worried much about the competition because the indication of customer focus is to rely basically on the diverse services that the hotel is offering until today and their customers option is highly determined and validated in various option they can choose from. Therefore the customer preference is highly prioritize from low income to the highest income level to meet their budget and this has become their strength. If there ever a close competition in the hotel service industry the management is ready to strategize and change to a more competitive advancement using their best resources which they have gained in more than twenty years of existence.
Credit:ivythesis.typepad.com
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