Research Focus: The uniqueness of their card design is part of what has driven the success of Wordplay Greeting Cards. In the past, WGC had been known for its creative and unique cards and messages more so than other competitors in their industry. However, one of the factors identified in the early stages of the consultation was lack of innovation. That is, the public has slowly been changing their attitudes concerning Wordplay Greeting Cards and the view of their products is not as positive as it used to be. In fact, many former customers used the word “stale” to describe the current product line. The purpose of this research is to review the concept of creativity and innovation on the job and how to instill these values in the workplace. The research will identify and review websites that may prove useful to WGC management in helping to improve its workforce’s innovation and creativity.
Employee Feedback Form
Creativity and Innovation in the WGC Environment
Bryce & Dancetty is conducting an assessment on the current level of creativity and innovativeness within the Wordplay Greeting Cards culture. To enable the researcher to make the appropriate conclusions and recommendations for this study, this study is hence initiated. Your participation is highly appreciated. Information given will be treated in strictest confidence.
Part I – Personal Information
Direction: Please fill out all the necessary information about yourself.
a. Age (check one):
18 – 24 ( ) 25 – 31 ( ) 32 – 38 ( ) 39 – 45 ( ) 46 – 52 ( ) 52 up ( )
b. Sex (check one):
Male ( ) Female ( )
c. Civil Status (check one):
Single ( ) Married ( ) Separated ( ) Divorced ( )
d. Educational Attainment (check one):
Elementary ( ) High School ( ) Some College ( ) Associates ( )
Bachelors ( ) Masters ( ) Doctorate ( )
e. Years of employment with the company (check one): 1 year and less ( ) 2-3 years ( ) 4-5 years ( ) 6-7 years ( ) 8 years and over ( )
Part I I– Workplace
Directions: Circle the number that best corresponds to your answer.
1 - Strongly Disagree
2 - Disagree
3 - Uncertain / Neutral
4 - Agree
5 - Strongly Agree
I believe that the company has used creativity and innovativeness
to create the best products and services.
1 2 3 4 5
I believe that the company has not used old products or concepts
in creating new products that are sold.
1 2 3 4 5
I believe that the company currently sells products that are unique and different.
1 2 3 4 5
I generally adapt to change easily.
1 2 3 4 5
My manager encourages open discussions and values a free-share of ideas.
1 2 3 4 5
I understand the policies, processes, methods of operations, values, and goals of the company.
1 2 3 4 5
I get involved and share knowledge and experience with my group.
1 2 3 4 5
I work with my manager in working towards the strategic direction of the company.
1 2 3 4 5
The company promotes an “Open Door” policy.
1 2 3 4 5
The company encourages participation and involvement in expressing ideas and creative thinking.
1 2 3 4 5
Employees are encouraged to take advantage of opportunities in the workplace.
1 2 3 4 5
Management motivates employees
to set goals for self-improvement.
1 2 3 4 5
I listen, and accept advice, suggestions and constructive criticism from management and others.
1 2 3 4 5
I have a good rapport with my manager.
1 2 3 4 5
I would like to see changes implemented in the current management structure.
1 2 3 4 5
I am physically comfortable in my working environment.
1 2 3 4 5
I am a person who can make something marvelous out of very little.
1 2 3 4 5
I use my imagination and intuition in my day to day thinking process.
1 2 3 4 5
I share creative ideas with my fellow employees.
1 2 3 4 5
I dispose of mental models (i.e., preconceived notions).
1 2 3 4 5
I feel that risk-taking and personal creativity is promoted at Wordplay.
1 2 3 4 5
Wordplay offers creative courses to promote creativity skills.
1 2 3 4 5
Management offers a creativity measuring plan that includes the proper availability of resources.
1 2 3 4 5
Management offers a creativity measuring plan that includes creativity rewards.
1 2 3 4 5
Wordplay promotes creative decision-making.
1 2 3 4 5
Wordplay work environment offers a creative corporate culture.
1 2 3 4 5
Dear WGC Employee,
.
Thank you for your time and effort concerning this noteworthy cause.
We assure you that all information provided will be treated in the strictest of confidence.
Thank you once again for you valuable input!
Credit:ivythesis.typepad.com
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