Managing Information Module
Part B: Obtaining Information from a Company and Data Analysis
Introduction
Bt Group plc is one of the largest companies in the United Kingdom. They have already established a name in the telecom industry before hits the market globally. The company has set a lot of trend in this business and they have also pioneered several business engagements. However, beyond the success that they are accomplishing, the BT Group has remained dedicated to reach their goal and that is to provide world class service.
Throughout the years, the BT Group plc has been engage with a lot of product launching. They even seek the support of other large company in order to establish a better means of providing services to their customers. That’s the good thing about this company, even if they are already considered as the largest name in the telecommunication industry, they are not afraid to make some partnership with other companies. They know their weakness and they do something about it.
All about the BT Group plc
The BT Group plc has become the world’s largest company and United Kingdoms’ leading communication provider. They have extended their target market globally with their aim of providing long-term relationship with them. From a traditional telecom company to a leading provider of converged networked services, the BT Group plc that was formerly known as British Telecommunication plc never stops pursuing something new for the benefit of their customers. Their all time goal is to provide the needs of the people and at the same time improve their services in order to meet the rapid changes in technology. It cannot change the fact that they have achieve almost everything in the industry of telecommunication but still eager to adapt new concepts, merge with other large companies, facilitate other means of technology and enhance the telecommunication services and provide excellent customer service.
The convenience that most people are experiencing right now is due to the revolution of technology and it wouldn’t be possible without the help of telecommunication companies like the BT Group plc. It was in the year 1965, when the Prime Minister of United Kingdom proposed that the Post Office should be converted to a nationalized industry. So, the government has decided that the Post Office should be split into two divisions – Post and Telecommunication. The birth of BT Group plc in the telecommunication industry has not been that easy. In the year 1981, it was launched and separated from the remainder of the Post Office. It was also the time when the first step is taken to introduce the competition in the United Kingdoms telecom industry.
BT Group has been serving 176 countries world wide, conquering not only Europe but as well as the other continents of the world. And that’s what a global company stands for. Handling such large number of customers is not an easy task for them, especially now that the industry regarding telecommunication was always facing to new challenges and changes. The good thing is they have adapted all this changes. The BT Group has set a new trend in telecommunication and they have gain the credibility and acceptance of the market (‘Company History’ 2008).
Vision, Strategy and Values
Their vision is to be dedicated to helping customers thrive in a changing world. The world we live in and the way we communicate are changing, and we believe in progress, growth and possibility. They want to help all their customers make their lives and businesses better with products and services that are tailored to their needs and easy to use.
Through a combination of enhanced quality of service, creative marketing, innovative pricing and cost efficiency, BT Group plc can maximize the potential of their traditional business with the support of their long-term partnership with their customers.
BT Group plc is committed to the contributing positively to the society and to a sustainable future. They created an identity that defines the type of company they are right now and what they are going to be in the future. And to be able to do that, the BT Group plc have one set of brand values:
Trustworthy – means consistently delivering on our promises
Helpful – means listening and responding
Straightforward – means keeping things simple and clear
Inspiring – means constantly working to create new communication possibilities
Heart – means showing passion and conviction
Products and Services
The BT Group plc is a company that provides global service. Despite of the wide range of their target market they can still able to render sufficient service to them. The company is involved with customer relation. That is why they seek for the best possible product that will help utilize their market the convenience that they needed. The company has been in the industry for about a couple of years and they have launched several products in the market. Each product should be distinct from each there and should possess a great impact to the consumers besides there is a lot of company that deals with the same nature of business.
BT’s Structure
Last June 1st, the BT Group Chief Executive Ben Verwaayen was succeeded by Ian Livingston who used to be the chief executive of the BT Retail.
Mr. Verwaayen has been in the BT Group for more than six years, by that time he pioneered the transformation of the company. Meanwhile, the new chief executive was the group finance director in 2002 and has been the chief executive of BT Retail since 2005.
Group Businesses
BT Group plc is the listed holding company for an integrated group of businesses that provide voice and data services in the UK, elsewhere in Europe and around the world.
BT Retail - serves business and residential customers and is the prime channel to market for other BT businesses.
BT Wholesale - runs BT’s networks and provides network services and solutions to other communication companies.
BT Global Services - BT’s global managed services and solutions provider serves multi-site organisations worldwide.
BT Design – BT Group’s IT design and delivery business.
BT Operate – deploys and runs communications services for customers over BT’s core network and systems.
Openreach – owns, maintains and develops the access network which links homes and businesses to the networks of Britain’s communications providers.
BT and their Opponents
AT&T Inc., Cable and Wireless and Verizon Communication Inc. are just a few of the top competitors of BT Group plc. In fact, it is more like a survival of the fittest in the telecommunication industry right now. There is a non-stop progression in the technology today. Ideas prolonged should be critical and aggressive. It really redefines the future of the global market. Every one seeks for a solution and improvement. Every one should stay in track despite of the massive changes and also eager to catch the attention of each customers to build a long-term relationship with them in the future.
There are many tough competitors that can also provide the services that BT Group plc can give but in other to be on top of the game, the idea should not be limited only to one direction. In the United States, Cable and Wireless and Verizon Communication Inc. are the two leading telecommunication company that serves as the biggest competitor of BT Group plc. Similarities within the concepts and ideas are just few of the things that cannot be avoided with industries like this, however, a company should always input at least one unique character in order to be different among the others and the rest would be history.
BT Group plc still owns the crown in this industry as United Kingdoms leading telecommunications carrier. They are actively commercializing by licensing to external companies. The BT innovations which are usually protected by patents, copyrights, design rights and know-how have a wide scope and backed by extensive patent portfolio.
BT and their Finances
The financial statements of a company don’t only shows the profits gained. In fact it also provides the amount that they have spend within the year. Usually, the figures are presented by graphs and tables so that the results are easily visualized. In this part, statistics is greatly anticipated. If a proper method is used in obtaining the data, then the result of each financial review would definitely be a good source of information for the company, especially if they are concern about the status of their progression.
The summary of the BT’s financial performance includes regulatory financial review. Those reviews explain the main factors that underlie in each market groups that are changed or expected to change in the future. It also includes the explanations of the new product and services that have been launched within the year. The aim of this review is to enable the user to have a better understanding regarding the dynamics of the products and services in each market as well as its influences on financial performance and their interrelation (‘Financial Statement’2008).
BT and their Customer Service
Every type of industry is committed to render satisfaction to their customers. Once a customer receives satisfaction, regarding the services offered by a certain company the next possible reaction of this customer is to incorporate trust to the company. Once the company has gained the trust of their customers, they should learn how to handle it well and protect it. The established relationship between the two will result to further interactions.
Mainly, the progression of such company like the BT Group plc depends on how they approach the people or their target market. Each obtain connections to the people is always followed by interactions. These interactions will be very significant for the company to enhance more the services and products. Feedbacks from the customers are the best driving force for a company to boost their capabilities more. It provides them instant initiatives and ideas on what are the things that they still need to compromise with regarding their services. Satisfying a customer is on of the initial goal of a company (‘Customer Satisfaction’2008).
Suggestions and Recommendations
All of the data obtained for the completion of this paper is taken from the website of the company, the BT Group plc. Being considered as the largest company in the telecom industry, the BT Group has established a well versed website that would be very convenient to anyone who will use it. The website contains all the information needed and it was presented in a very detailed manner. From the company’s history to the latest issues concerning them.
With relation to the statistics, all of the information should be elaborately discussed. All the financial statement of the company is included in the website and there are distinct format for all the essential information that is needed. The company also provides an appropriate customer relation page where they can post out their suggestions and comments regarding the company’s product and service. Hearing the feedbacks of the customers either good or bad will definitely give them additional idea about the way they handle their company.
Also, the website is always up to dated. It is a good thing to always keep an eye over the things that surround you and with the use of the internet this becomes possible to them. However, it cannot be avoided that the information in their site may be subjected to criticisms because they are the one who supports the main website. But to avoid such dilemma to the company, they must make sure that each of the information that is being posted to the site will definitely serious back up information and reliable sources.
Credit:ivythesis.typepad.com
0 comments:
Post a Comment