Eco-Tourism Industry in Singapore: Bukit Timah Nature Reserve
Executive Summary
Mission and Objective
The main purpose of this paper is to present a business plan that will discuss and show the different aspects and factors related to the current and future state of one of the emerging industries in Singapore – the Ecotourism industry. It will present the feasibility and the probability of the industry in the future for possible investors.
The main mission of this business plan is to enhance and improve the current position of Riau Island Adventures in the Singapore market, at the same time, to enable progress of the current ecotourism industry in Singapore. In line with this, the following are the specific objectives of this paper:
To improve the current facilities, products and service offerings in Bukit Timah Nature Reserve;
To increase the awareness of both local and foreign visitors or tourists about Bukit Timah Nature Reserve; and
To enhance the current market share or expand the target market segment of Bukit Timah Nature Reserve.
Company and Industry
Bukit Timah Nature Reserve is considered as one of the oldest and first forest reserves founded in Singapore. The report of the government of the Straits Settlement recommended that different reserves can be established in the location. As a result in 1882, Bukit Timah Nature Reserve was founded. In 1951, the Reserve has received more protection under the Nature Reserves Ordinance which was included under the National Parks Act. The location is measured as 163 hectare, which made it one of the largest tracts of primary rainforest in the country.
The forest has been a botanical collecting ground for more than a century, where the first known specimens of many species of Malayan plants were obtained. Dr David Bellamy, a renowned conservationist, once pointed out that the number of plant species growing in the Bukit Timah Nature Reserve is more than that in the whole of North America!
Bukit Timah Nature Reserve is also home to Singapore’s highest hill at 163.63 m. Composed mainly of granite, Bukit Timah Hill was once an active quarrying site in the mid-1900s. One abandoned quarry has been developed as a park – Hindhede Nature Park. It is now a popular spot with visitors who come to enjoy the quarry’s scenic beauty and have some fun with the more challenging play equipment.
Company
Industry
Feature of Product
Credit:ivythesis.typepad.com
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