Videoconferencing as a viable alternative in Meetings and Its Contribution to Corporate Social Responsibility
Introduction
The technology proved its hold unto the society, not only in the corporate world but in the social world of the individuals. The advocate in the contribution of social progress of the business activities emphasizes the value and creation through the high-tech solutions. And with this vision, there is a fulfillment of the firms’ corporate responsibility with regards to the environment and other concerned factors. Corporate responsibility does not only evolve around the environmental issue. There are other responsibility that the corporate world is expected to satisfy and most of them are regarding to the society, economy, and human rights.
Corporate Social Responsibility
Corporate social responsibility or CSR is one of the strongest issues in the corporate world and being environmentally responsible is part of the companies’ core philosophy (2009). They have the focus in fulfilling their social responsibilities and in the use system such as communication in the interdependence among the environment, organization, and sustainable development. The system theory emphasizes the options of the organizations in the potential environment consequence the activities, process the planning stage, and ensuring the implementation. The environmental issues are only recognized when the organization unable to control the impact of their activities on the environment ( 2008). In addition, there are many approaches to the corporate social responsibility that encourages the organizations to have responsive social responsibilities.
The growing trend towards the corporate social responsibility reporting encourages the companies to be more transparent and increase their focus on the non-financial matters of the firm such as the environmental issues. The companies are concerned in catching the sustainable trend development and to satisfy this requirement the firms should move another innovative step toward the changes and remain competitive (2005).
Changing Trends in Meeting Industry
Most of the researchers and organizations considered the growing interest on environmental issues and the corporate social responsibility. The issues the revolves in the round table of the business leaders are regarding to the ethics, organizational structures and processes, the impact of the environment on the organization, and many others. And in the past years, there are many recorded impacts of the organizations activated on the environment (2008).
Through the integration of the sustainable and create connection in the global process of change and communication, the use of the technological access has been part of the movement for corporate social responsibility. Video conferencing is the applied communications technology that integrated with the video and voice connection. This can be only accessed through the webcam attached to the computer and is connected to the Internet connection. The idea of the video conferencing allows the people to be connected in the real time, even if they are in other places. With the use of the video conferencing, the natural conversations are well managed. Although there are certain challenges that included in the video conferencing, still the firms and business leaders value its worth as a solution or practice to deliver a great trend in industry meetings (2005).
Videoconferencing
Investing in the videoconferencing can contribute not only on the communication because it is viewed as an effective alternative to travel that help lessen the gas emissions of the engines therefore; the organizations can satisfy their responsibility in the environment (2005; 2009;2009). The videoconferencing is expected to provide solution if the system applied if suitable to the communication environment of the firms. Furthermore, videoconferencing is also applied to provide lectures in distance education and expected to contribute in solving social issues because it can connect the people in many field in everyday lives.
Conclusion
In the generation of the corporations, the business leaders are aware in the responsibility being involved in taking the participation to bring back all of the efforts to the environment. The leaders in the corporate world are very pleased in the utilization of the resources that are available in the environment and therefore, they are aiming to deliver all the efforts back to the environment. In the introduction of the communication technology, the corporate find another alternative solution that can help the company fulfill its responsibility in the environment, while saving the mileage of the other business associates, and sustaining the development of the company. The videoconferencing helps to the leaders to provide solutions within the business setting and in fact, there are other opportunities that are available in utilization of the videoconferencing.
Credit:ivythesis.typepad.com
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