CONTENTS
*Brief introduction to the company, its stratigic groups,market and/or industry.
*company discription identifying and assessing company activities in terms of specialist topics. e.g internal/global business,e-business,technology,resource requirments and access to resources, etc
*outline of the company’s generic strategy with supporting examples from its activities.
*balance between external and internal analysis [close to 50;50 but not more than 60;40 in any case]
*use of appropriate tools, techniques and models of analysis [these may for example, incude Porter's 5 Force analysis, financial ratio analysis, financial trend analysis, core competencies, PEST, SWOT and any other thechniques such as industy life cycle or competitor analysis]
*brief justification for the use of each analytical tool, technique or model, i.e. why has the technique been used.
*appropriate financial analysis[not just calculations]is expected
*focous on analysis using multiple souerce of information, descriptions limited to essential details only
*Good use of examples from company’s activities to illustrate points
*IT MUST BE 2500 WORDS OR MORE.
Credit:ivythesis.typepad.com
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