HI Vic,
Please see attachment for the case study for “Swatch Watch USA”, please make up paper in total 9 pages to cover below 6 questions. Please let me if writer has any questions. I would like to have the paper by Wednesday (8/22). Please confirm order. I will make payment to the account as usual.
1. Swatch is a unique success story. Why has the company been so successful? Was it important that the Swiss Swatch industry recapture the lower end of the market? Why? Why not?
2. Do you see any parallels between the decline of the Swiss watch industry and other Western industries?
3. Evaluate the cultural dimension of the Swatch Story. taking into account such practices as the willingness to bring people from other industries, to delegate authority to younger executives, and to employ new media such as rock concerts and music videos.
4. Swatch created a new market – can they continue to expand the market? What must they do to defend their position in this market?
5.What do you think of Swatch’s chances for success as a total fashion enterprise? Do you agree with management’s extension of the swatch brand name to other products? why? why not?
6. Swatch is a classic example of marketing success through creativity. What lessons can be learned from their experience?
reds,
remarks: Hi Vic – I can’t order through your email as usual, as the message rebounded many times this morning.
Credit:ivythesis.typepad.com
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