Significance of the Study
This study will be a significant endeavor for the enhancement of the strategies used by Greek wine industry in order to position itself both in the domestic and global market. The study will enable the wine industries in Greece to determine the strengths and weaknesses of each industry and use this as an instrument to improve the strategies imposed within each industry.
Another significance of this study is it will help the Greek wine industry to identify the most suitable approach to be used in order to position the wine industries of Greece in the global market. Through this, the wine industries in Greece will be able to know if it is better to use a national/common strategy for all the wine industries in Greece or just implement their own strategy.
Credit:ivythesis.typepad.com
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