PDO MANAGERIAL ROLES QUESTIONNAIRE
You were chosen as a respondent to answer this survey – questionnaire on “Matching the advertising message to the behavior: Advertising message and imagery harmonized with consumer behavioral styles” Your answers will provide the data needed in this study. Rest assured that your answers would be treated with utmost confidentiality. Thank you very much.
Researcher
Part 1. Profile of Respondent
Direction: Please fill up in all the necessary information about yourself. Don’t leave any item unanswered.
a. Age _______
b. Gender
Male ( ) Female ( )
c. Educational Attainment
Elementary ( ) High School ( ) College ( ) Graduate Studies ( )
d. Occupation __________________________
e. Civil Status
Single ( ) Married ( ) Separated ( ) Widow/Widower ( )
Part 2. Perception of the Respondents
Q1. Please tell us how the ads or advertisement would rate on the following attributes. Rate the following from 1 to 5 (1=not descriptive to 5= very descriptive)
q High quality ____
q Expensive ____
q A brand I can trust ____
q Well built ____
q A good value ____
Q2.Overall, what is your reaction to the advertised product?(check once that apply)
q Poor ____
q Fair ____
q Good ____
q Very Good ____
q Excellent ____
Q3.What is it that you like about advertised product? Please enter as many items as you wish. _______________________________________
________________________________________________________________________________________________________________________________________________________________________________Q4.What do you like least about advertisement?
___________________________________________________________________________________________________________________________________________________________________________
Q5.Overall, how interested are you in buying this advertisement if it were available? Please check one.
q Not at all Interested _____
q Not Very Interested _____
q Neither Interested nor Uninterested _____
q Somewhat Interested _____
q Very Interested _____
Q6.Which of the following best describes your need for this product?
q I really need this product because nothing else can solve this problem. __
q This is a minor improvement over what I currently use. __
q It looks okay but is about the same as what I’m doing now. __
q My current product would serve me better. __
q You’ve got to be kidding. Why would I need this product? __
Part 2. Interpersonal Roles of the Manager
Direction: Encircle the number corresponding to your answer
5 - Strongly Agree
4 - Agree
3 - Uncertain
2 - Disagree
1 - Strongly Disagree
I am aware that ceremonial
and symbolic duties such as
greeting visitors in the company
are a part of my job. 5 4 3 2 1
Ceremonial duties of a manager
provides a feeling of importance
thus making my morale high 5 4 3 2 1
Mangers in the company
freely exercise their figurehead
roles in the organization 5 4 3 2 1
I am aware of my responsibility
in motivating my subordinates. 5 4 3 2 1
I train and provide counseling
to my subordinates. 5 4 3 2 1
Communicating with my
subordinates is a part of my
managerial role as a leader. 5 4 3 2 1
It is also the manager’s duty to forge
links both inside and outside the
organization. 5 4 3 2 1
Constant communication with
both internal and external personalities
of the organization is vital to maintain
stability in the organization. 5 4 3 2 1
Mangers requires networking skills
to shape maintain internal and external
contacts for information exchange. 5 4 3 2 1
Managers need to acquire
interpersonal skills in order to
maintain a high morale among
its subordinates. 5 4 3 2 1
Part 3. Informational Roles of the Manager
Direction: Encircle the number corresponding to your answer
5 - Strongly Agree
4 - Agree
3 - Uncertain
2 - Disagree
1 - Strongly Disagree
It is the duty of the manager to
seek/receive information from many
sources to evaluate the organization’s
performance, well-being and situation. 5 4 3 2 1
It is also the role of the manager
to build and use an intelligence system 5 4 3 2 1
Proper maintenance of information
keeps the stability of the organization 5 4 3 2 1
It is the role of the manager to the
bring external views into his/her
organization and facilitates
internal information flows between
subordinates. 5 4 3 2 1
The dissemination of organizational
information through memos and other
correspondence is a satisfying role. 5 4 3 2 1
I am aware of the role of a manager
as a disseminator of information. 5 4 3 2 1
Managers also inform and lobbies to
organizations external to his/her
own organizational group. 5 4 3 2 1
Transmitting information on
the organization’s plan’s,
current situation and achievements
of the divisions to outsiders
provide the managers the boost
in their level of motivation 5 4 3 2 1
As a spokesperson for the
organization, managers must
then exude a positive disposition
towards the objectives of the company. 5 4 3 2 1
Informational roles are required
to be accomplished by the
managers in order to maintain
stability in the organization. 5 4 3 2 1
Part 4. Decisional Roles of a Manger
Direction: Encircle the number corresponding to your answer
5 - Strongly Agree
4 - Agree
3 - Uncertain
2 - Disagree
1 - Strongly Disagree
Seeking opportunities to
develop processes inside the
organization and in the systems
of interaction with other
divisions and structures
provide managers an impression
of power over organizational
affairs. 5 4 3 2 1
Managers in the organization
are also aware of their role as
initiators of change. 5 4 3 2 1
Initiative for improvement is a
satisfying aspect of managerial roles
since their voices are heard in the
organization. 5 4 3 2 1
Managers are aware of their
responsibility in taking corrective
actions during disputes and crises. 5 4 3 2 1
Mangers are also considered
problem solvers. 5 4 3 2 1
The managerial role of being a
disturbance handler is a stressful
job considering the generalist role
it imposes on the managers. 5 4 3 2 1
Managers are also aware of their
role in deciding on expenditure
of the organization’s physical,
financial and human resources. 5 4 3 2 1
Having the power to decide who
gets resources, scheduling,
budgeting, setting priorities keeps
the satisfaction level of the
managers in high gear. 5 4 3 2 1
Representing the organization in
important negotiations is an
imperative role of the manager. 5 4 3 2 1
Decisional roles of the managers
are important to maintain stability
on the organization. 5 4 3 2 1
Credit:ivythesis.typepad.com
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