BBA Group has been established in 1897 as a textile manufacturing industry, named W.Wilson Cobbett Ltd. PEST or Political, Economic, Sociocultural and Technological influence their overall performance in the market place. In political, the BBA able to follow the principles of business ethics as a legal and political sector for their strategy; in economic they always give its consumers the best and quality products and services and company’s growth and expansion on different countries sustain its stability; in socio-cultural sector they value the opinion of their employees no matter what is their nationality and they hire employees in different nations to be a help in decision making; and in technological sector by using technological advancement for creating new and innovative products and services needed by its customers, their utilization of modern technology in producing new products that will meet the demands of their target market and creating their own website.
Credit:ivythesis.typepad.com
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