How do the image of tour guides and the operating pattern of travel agencies impact on Hong Kong tourist industry as a main economic activity?
Tourism is one of the most important economic activities in Hong Kong, travel agencies and tour guides must be professional and provide quality service to travelers from various countries. However, in recent years, there were negative news regarding the image of tour guides and the operating pattern of travel agencies in Hong Kong, so how will they impact on travel agency, Hong Kong tourist industry (as a main economic activity),and the image of Hong Kong as an international city?
The image of tour guides and the operating pattern of travel agencies impact on Hong Kong tourist industry as a main economic activity in a lot of possibilities. For one, there can have impact on the issues of intermediation in the tourism industry wherein there connects to business investors and expansions who does not desire at the same time aspire to visit places and travel through catering HK travel and tourism service offerings. Thus impacting on informational irregularity and disintegration of capacity tourists and operators in Hong Kong tourist industry provide travel intermediaries with market power. HK tourism market structure is characterized by operational capacity in peak seasons, high fixed costs and low variable costs, leading o intermediaries enjoying travel agency benefits. The impact on creation of formal business related contracts in tourism and travel base, and will permit tour guides and travel operators to possibly hedge demand uncertainty and retain more of HK economic profits. Online intermediaries can serve the interests of HK tour guides as well as operators through exploitation of databases to provide analytical solutions to capacity utilization and to develop demand balancing. The impact of creating an online capability for tour guides connecting to HK travel intermediary, and the creation of low overhead tourism operation with the potential to transact other business on a global perspective.
The impact on tour guides and travel operation efficiency systems permitting an ideal response to inquiries and execution of bookings and many others thus, impact towards electronic data entry, reduction in handling costs and dynamic inventory system for accurate information on HK business economy. Online tour guides and travel agency operation do create comprehensive database of potential clients that identifies sales opportunities for directed HK tourism marketing (Hoontrakul, 2004). The development of tourism database enables the latter to offer innovative kind of service to tour guides and travel agency operators. Tour guides and travel agency operation do impact also on HK’s economy linked to developed economies; corporations are recognizing that a fully vertically integrated production process results in lower return on capital. High labor costs make domestic production non-competitive.
Instead of imitating and challenging with developed nations in basic industries, tour guides and travel agency operations have now taken over travel guide basics and even advanced tourism base. In fact, tour guides and travel agencies are encouraged to develop those industries in accordance with the needs of the corporations in advanced societies for production under an outsourcing program. In essence, HK economy is ideally to follow directions of tourism s and travel agency operational approach acting as imperative factors on keeping an effective fulfillment. Challenging tour guides and travel agency operational process require financial and human capital and keep paced with economic characteristics. In the tourism industry, neither large financial capital nor unattainable creative resources are required to affect tour guide challenge with the help of travel agency base. The problem faced by tour guides and travel agency operation do impact also on operators of tourist facilities is primarily that of demand uncertainty based on random factors exacerbated by insufficient information. Thus the suppliers of capacity are held hostage by intermediaries with greater access to this information and greater potential to process it. Thus, overcome problems by virtue of tour guides and travel agency scale and ability to deal directly with clients and analyze data promptly.
Reference
Hoontrakul, Pongsak (2004) “Value Revelation of Differentiated Goods in the Travel Industry” Sasin of Chulalongkorn discussion paper.
Credit:ivythesis.typepad.com
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