Dell’s Mini Notebook Action Plan
Introduction
It’s about eight years ago when the computer was first called as the Internet Appliances, for which it is designed to only surf the Web and be housed in kitchens and bedrooms. The mini-notebooks of today are used primarily for the Internet but are portable, taking advantage of the wireless networks around the world (2008).
Mini notebooks are also called “netbooks” because of its power and accessibility where the users can carry it anywhere, according to their convenience. The introduction of Dell’s Notebook is a portable computer that is small enough to be considered another competitor for various portable computer manufacturers such as Asus’ Eec PC, MSI’s Wind and HP’s 2133 portable computers. Unfortunately, there’s a strong uncertainty about the release of the mini Inspiron laptop of the Dell Company.
Target Market and Marketing Mix
Michael Dell, the manufacturer of the Dell mini notebook, makes a shot about the new computing device surfaced on the web. Another marketing strategy to introduce the product is through posting it on blogs, in which the manufacturer released some photos on how stylish and easy to carry his new gadget. The mysterious introduction or promotion of Dell Company and keeping the information to the public is another form of marketing strategy where the limited details can boost awareness or curiosity, not only to media men but also to the consumers or software enthusiasts.
The Dell Company already made a name in the software industry as they released the previous product called Latitude CPt S. The feature of the Latitude is quite similar to their new product, Inspiron. The Inspiron Mini-Notebook has an 8.9-inch screen and weighs 2.28 lbs. ( 2008), while Latitude has monitor size, depending on the preference of the customer, from 12.1 to 14.1 (2000). The Dell mini notebook has a stylish design, which both looks good and feels good to carry whenever the person carries it. Michael Dell only described the small notebook as the perfect device for the next billion of internet users. Although the notebook is small, it still has the essential parts that will suit to the user’s heavy needs of access making it more appealing to the people.
Dell’s mini notebook seems ready to challenge the different offerings of the emerging market and close competition of the lightweight machines that are capable in accessing the Internet. The main target of the laptop is crafted for the people, which are usually the bloggers that wants to stay in touch within their social networks ( 2008). Some reports said that the idea of Dell Company about the Inspiron mini-notebook is to target the specified market of kids who was ate their young age, already considered the portable computer, making the price point of the product lends itself and be available well to kids (2008).
The PC is promising the entertainment like playing music or multimedia functions and comes in different styles that may suit to market preferences. Thus making the popularity of the mini computer intensified the competition within the software industry. There are certain strategies that the manufacturers establish to attract the market, making their prices at a lower cost which starts from 0 – 0 (2008).
Mini-notebooks as another innovation of computer makers see the growing interests of the consumers that have tight money and yet with essential needs. The usual selling rate of a lightweight device ranges from 0 and below. The computers are capable in running the usual business but have limitations in processing power to do things like photo editing or weather pattern modeling.
The mini-notebooks made by Dell and some of its competitors such as Acer and ASUS have long-lasting batteries and easily connect to the Internet, making it ideal for casual computer users. The price of the notebook made by Dell starts at 9 making it available for the kids and the place of business is usually for School and other institutions such as business networks and medicine experts; from ordinary consumer to executives of big corporations (2008).
Conclusion
With the emerging power of technology, there is no doubt that another invention to create a useful gadget will take over the market. It is part of innovation, making software small enough to carry but can provide service like the usual personal computer. But on the other hand, companies can certainly choose whether they will ride on the flow of the market or just leave it behind among the competitors. The truth about the competition of the software is making it stylish, accessible but can definitely be subjected to lower the price to take an advantage in the market.
Credit:ivythesis.typepad.com
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