The Virgin Group which was created by  pursued the best quality and craftsmanship in terms of products and services. Its dedication to quality for almost three decades has led to the satisfaction of millions of its customers worldwide. Moreover, it practices a centralized and globally scaled configuration of operations and capabilities. Branson’s consumer research was found to determine the most effective ways to coordinate their resources through the application of analytical methods derived from fields of studies such as mathematics, science, and engineering.  Through allowing their customers to try their brands at a low risk price, it enables them to be support the product. It also resulted to the advantages enjoyed by the group in the form of increased revenues and their successful throughout the year.



Credit:ivythesis.typepad.com


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