The Corpus Christi Chamber of Commerce website congregates the video and audio elements and tenders off an adequate website. It extends beyond the norm of website publishing with an easy interface complemented by the subtle hues of color and pictures; this creates an enticing and hassle-less experience for the web visitors upon navigating. Additionally, it offers the visitors access to comprehensive details which are important for potential clients of the resort by multimedia means.



While the website offers multimedia content at a decent mean. The website falters on the general design of the website. The horizontal cut in the middle of the website disorients the visitor from focusing on the contents. This can be alleviated by removing the horizontal cut altogether and settling for a more basic design and instead focus on the general interface of their website.



While the website is generally decent enough, the website administrators must continually revert to another design / template after a period of time to keep the content fresh and new.




Conclusion:



            A successful website is something that most business entities staking a claim into Internet marketing and communications wants to have as these websites will often be the potential client’s first impression of them and their business. In lieu of this, the latest advances in the computer industry have led to the development of the diverse technologies. Multimedia provides communications using text, graphics, animation, and video. The combination of several media often results in a powerful and richer presentation of information and ideas to stimulate interest and enhance information retention. The FTV website draws upon these varied elements to offer a better website in comparison against the one offered by the Corpus Christi Chamber of Commerce.



These elements offer powerful set of tools for collecting, storing, retrieving, transforming, managing, analyzing, and displaying spatial data. (Oostendorp, 2003). And needless to say that the integration of those technologies do improve the services offered to any market. FTV uses these technologies and integrates them to create multimedia which offers seamless integration of data, text, sound and images of all kinds within a single, digital information environment. By ‘seamless’ integration this means an interweaving that the discrete character of the different types of individual media is submerged in the experience of the multimedia application.



Multimedia design involves several specialisms that are technical subjects in their own right. This must be always kept in mind as this serves as an important factor in website development. For instance, design of text is the science (or art) of calligraphy that has developed new fonts over many years; visualization design encompasses calligraphy but also considers design of images either drawn or captured as photographs.



FTV’s design of moving images, video, and film are created with further specializations, as are the musical composition and design of sound effects. Many of these design specializations are taught in arts degree courses that teach skill by example, case study, and mentoring. Braczyk, Fuchs and Wolf (1999) say that, this approach encourages creative and aesthetic design; in contrast, computer science encourages a systematic, engineering based approach.



Additionally, the growing number of internet users has created a larger market for multimedia. The new tools are enabling artists to become better developers. Noting how multimedia is used to enable individuals to create course material, that once required teams of specialists, individuals can now produce multimedia desktop video productions. Consequently, multimedia design lies on an interesting cultural boundary between the creative artistic community and science-based engineering. Successful multimedia design often requires teams of specialists who contribute from their own disciplines. It is then considered that FTV, in contrast with Corpus Christi Chamber of Commerce, invests heavily on creating an effective web presence and employs these teams of specialists. And suffice is it to say that FTV’s website indeed stands out.


The distinguishing characteristics of FTV’s multimedia website are that they are information intensive and have a complex design space for presenting information to the website visitors. Design, therefore, has to start by modeling information requirements then working on these designs and for-gathering a group of specialists work and publish the website contents.



Credit:ivythesis.typepad.com


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