question:
Assume that you are the Marketing Director of Aquatonic plc, a UK-based company producing bottled mineral water, marketed under the brand name . You have identified a possible market in Arcadia, a new EU Member State, which lacks mineral springs. You are concerned that Arcadia adopted a law in 2006 imposing a tax on all bottled mineral water, the proceeds of which are intended to support the construction of new pipelines for the distribution of water from reservoirs to the consumer.
Alternatively, you wonder whether it would be feasible to explore other markets resulting from Aquatonic’s development of a new energy drink called , a sparkling tonic wine derived from red wine, caffeine and mineral water, with an alcohol content of 13%. You are considering exporting to Sylvania, another recent EU Member State. Sylvania taxes all wines with an alcohol level of 12% and above. Its own wines do not exceed 11%. Sylvanians have not previously drunk tonic wines, preferring to drink their locally-brewed beer which is regarded as health-giving and is untaxed .
Assume further that Aquatonic has decided to market in Sylvania which has issued a law that all drinks with an alcoholic level of 12% and above must carry a health warning about the dangers of alcohol.
Write a report to the board of directors of Aquatonic plc evaluating the impact that EU law has on the scope for marketing in Arcadia and in Sylvania. You should also consider whether there is a benefit to Aquatonic in reporting any possible breaches of EU law to the Commission under Article 226 of the Treaty.
Word limit : 2000 words
Footnotes should be included in the word number
Credit:ivythesis.typepad.com
0 comments:
Post a Comment