Quality Management in Holding FIFA


Sports Event


Events and Festivals today are evidently inspired from past incarnations but what sets these modern events and festivals apart is how they have been involving commercial, economical and political aspects.  In this century and generation, the way to progress has always pointed to the philosophy of “the larger, the better”.  The hosting of events and festivals in themselves had dealt positive economic and social impact on the host destination, or where the event has taken place.  It is recognized that an event is something that happens particularly this is both exclusive and limited.  Events today are more than just rare happenings that happen every four years or so.  Events had become pioneers of great change, exerting significant impacts in the fields of international culture, commerce and technology.


The hosting of events today has several implications.  A sports events is merely no longer just about sports as a film festival is not just about film festivals anymore.  They have been opened to influences and various implications leading to positive economic and social impacts. As such, competition of different countries and cities for jobs and capital for the economic growth is increasing global tensions.


Sporting events is one of those that mega-event strategies cater to as sports is a phenomena and an interest universally shared around the world. Such of these sporting events are the world most popular Olympic Games, football games (e.g. FIFA), boxing event and also exhibition games of different countries. These sporting events have exerted positive economic and social impact to the hosting country or city due to the fact that they have been promoting the beauty of the place, attracting different tourists and thus helping in the progress of the economy as well as promoting the people of the hosting destination.


From this, hosting a FIFA event is not just organizing a league in a street. It certainly needs an extremely intensive planning procedure as it is in itself, a large event witnessed by the whole world.  Actually, FIFA event is a means to officially introduce a nation to the rest of the world and thus it is imperative that planners for instance would garner sufficient political and historical background to host the FIFA event.  It is not only a matter of sports but also, identity.


 


Role and Responsibilities of Specialists


            Planners or specialists have long known the value of engaging the best available talent and the widest range of constructive views possible to tackle the variety of planning problems (Nelson and Peiser 1997). With the importance of planning for holding FIFA event for 2018, it is best to evaluate and determine the individuals and their roles in the operation of the event. This will determine the quality of plan for this event. The event coordinator or officer will be the one responsible for organizing committees that will be in-charge with different activities, such as the arena or stadium, marketing management, the equipments to be used, the legal papers for the event, and other important details. The committees will have a corresponding head, which will be responsible for the activities of each team, and will then be presented to the event coordinator. Approval follows the presentation. Aside from the event coordinator or planner who constitutes the executive committee, the board of directors are also needed in the planning of the event. The members of the board of directors will be from the executive administrators of FIFA from different countries, to ensure the collaboration of ideas from different cultures and races. Their primary duty is to evaluate the responsibilities of the event planner or conference organizer. They will not be involved in the conceptualization and materialization of the event or conference, but they are mainly involved in terms of legal and professional consultations. They can also be involved in the operations by giving out and sharing their ideas regarding the 2018 FIFA event. In addition, the committees for the event that will be in charge to each category are the immediate helpers of the event planner. They will be responsible for the planning, researching, collecting, trouble-shooting and documenting the potential materials to be used and needed for the event. They will also be controlling mechanism for the event, being able to decide what to cover and what not to cover, for these committees have their own set of manpower.


            Moreover, the finance and marketing department is also present, which will be responsible for the financial resources of the conference. The advertising department will also be participating in the event, which will be responsible for the dissemination of the information regarding the conference. The advertising department will collaborate with the finance and marketing departments in relation to the sponsoring individuals and groups. The security and safety commission will also be present, being responsible for the peace and order of the 2018 FIFA event. Logistics is also maintained, for necessary equipments for the conference are associated with them. However, the plans and actions of the committees are subject to the scrutiny and approval of the event planner. Furthermore, volunteers will also be entertained by the committees and the event planner or specialist, given the fact that they are duly constituted and able to be involved in the preparation of the conference. Mainly, these volunteers must be recommended by their department heads. They will be comprising the miscellaneous team, who will be accommodating tasks from other committees. Most importantly, sponsors will play a major role in the operation of the conference. They are exclusively separated from the main planning of the conference, but hold a relatively significant position, being linked with the overall organization.


 


Considerations of the Quality Management in Holding FIFA



  • Pre-event Planning


            During this period, the pre-event, the event organizer will be considering the major aspects involved in the event planning. In the pre-event period, the conceptualizing, planning, organizing, and distribution of materials and other needs for the event are being accomplished, in accordance to the objectives of the 2018 FIFA event. Most of the planning and organizing happens, including the consideration of the venue of the event, transportation, the schedule of activities, the equipments, the allocation of resources, and the staffing of the event. In addition, in the pre-event, the organizer must be able to anticipate changes and problems during the event, so he or she must already have proposed solutions at hand.


 



  • During the Event


            During the event, the goal of the organizer is to make sure that the event is running smoothly. The organizer is expected to know the order and the details of the event, must be able to answer questions, to monitor the event, and assist in any problems arising in communication, schedule, and other aspects in the event. During this period, the organizer should expect a great volume of inquiries and concerns regarding the event, so he or she must be knowledgeable and skilled in facing the difficulties. In addition, the FIFA organizer must make sure that all his or her committees are doing their jobs for the event, for a more effective division of labor.   


 



  • Post-event


            After the 2018 FIFA event, the organizer must have a way to evaluate the whole event. He or she can organize a small group, including the department and committee heads and the board of directors, to assess if the objectives of the event have been attained. The evaluation of the event will become the basis of the organizer and the participants for future games/events. In this period, the strengths and weaknesses of the event will be assessed.


 


Legal and Risk Issues


            In this event, risk management and legal issues are relevant, for this event is mainly exposing the players and top executives of companies involved in FIFA event. It has been reported that risk management is the formal process of assessing exposure to risk and taking whatever action is necessary to minimize its impact (cited in Cotten 1993). With this definition, it is important to identify and assess the risks to be considered for the event. First risk is property exposure, which includes loss or damage to facilities, equipment, and equipment of others that might be on loan, leased, or stored on the premises of the organization. To identify these, it is essential to make a list of all property on the premises. Second risk is public liability, such as the acts of the event’s employees, malpractice, and intentional remarks like libel, slander and false arrest, assault, invasion of privacy and violation of liquor laws (Cotten 1993). The second risk is relevant for the employees and football players will be staying in the event venue, so it is better to have safety precautions regarding the matter. The third risk is public liability, so it is best to examine the program or venue, to assess what types of exposures exist to determine the likelihood and the seriousness of the bodily injuries that might occur in supervised services and unsupervised services. The organizer must consider the number and training of the personnel involved, the maintenance status of the facilities, and the number of participants or facility users. Lastly, business operations of the event must be considered, by evaluating the potential financial loss that could result from the disruption of its various aspects of operation. With the identification of these risks, the FIFA administrators and the executive committee of the event will be providing each employee, delegate and participant with the Legal and Risk Management Policy Guidelines to guide them accordingly.


 


Quality Benchmarks


            In relation to the quality benchmarks or standards of the event, it will seek to drive on its impact on the community or the organization as a whole.  Quality can be achieved through the event by the efficient and effective coordination of the committees, departments and board of directors of the event. If they will not be collaborating properly and effectively, then they will not be exchanging and brainstorming on genuine and original ideas for the FIFA 2018 event. The collaboration and coordination of the different committees will make it possible for the conference to achieve its proposed objectives. Moreover, quality can also be achieved through the help of the participants and sponsors of the event. With their participation, the event will be in success. With the continuous support of the sponsors, the event will have less problems regarding its finances and marketing. This is in relation to the understanding of a quality event, which represents a conference or event that meets or surpasses the standards of the participants in terms of various aspects, such as facilities, objectives, and flow of discussion. If the different aspects and factors in planning and organizing of the event has met the standards of the all the participants and delegates, then this FIFA event is considered to be a quality event.


 


Conclusion


            With the discussed needs and requirements for the event, it is essential to assess first the needs of the delegates or participants of the event. For the event to be successful in the accomplishment of its aims, the event administrators must be effective and efficient in assigning the tasks and responsibilities to the right individuals. The most crucial responsibility is on the hands of the organizer, who is responsible for the structure and flow of the whole event. The organizers and committees for the event must be able to assess the venue of the event, and make sure that it will be utilized effectively in accordance to their aims and objectives. The organizer must also present this proposal to the event president to make sure that all the facilities and needs assumed by the event organizer will be evaluated. This would ensure the needs and preferences of the delegates, making room for additional needs. Moreover, several events and activities must be planned and organized to ensure interaction among delegates and participants of the event, in accordance to the aim of the conference to eradicate cultural differences and promote sportsmanship.


 


References:


Cotten, D 1993, ‘Risk Management – a Tool for Reducing Exposure to Legal Liability’, The Journal of Physical Education, Recreation & Dance, vol. 64, issue 2.


 


Nelson, A and Peiser, R 1997, ‘Using Master Planning Expert Panels to Achieve Planning Objectives’, Journal of the American Planning Association, vol. 63.


 


 


 


 


 


 


 


 


                                                                                   



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