Topic – topic sentence
‘‘Comparative study of the marketing strategies used in UK and China’s theater industry’’
Chapter 1: Introduction ( 2500 words)
1.1 Background: context; statistics; overview, etc
Definition and Background of music and theater industry; The history of UK music and theater industry;
How Chinese music and theater industry start to develop since the success of economic innovation.
1.2 A statement of the Problem: why study the topic, and the importance of the topic – who will benefit from your research
1.3 Aims and Objectines: from the problems, what questions are your research going to answer – limit to no more than 4 and be very specific. (That questions are very important because it would impact the following literature review so please send me ASAP. I had some ideas please take a look literature review structure below)
1.4 Research methods: Organisation/Structure of the study: how to be achieved (please see methodology structure below)
Chapter 2: Literature Review: ( about 5000 words)
- Relevant and pertinent to the problem being studied
- The review should be a synthesis of the existing literature
- It should stand out and be a critique: shortcoming
- Where possible, it should identify the gaps in the existing knowledge
Structure: Note: if the topic has been specified in one particular area: Theater industry please focus on that area)
2.1 Introduction:
2.2 Non-academic Literature Review:
The government policy of Chinese music and theater industry has been changed since the last 3 years.
- Funding structures of music and theater industry in UK and China;
- Economic impact in music and theater industry:
- Effects of tourism on industry and impact on marketing
- Effects of income levels on marketing of industry.
2.3 Academic Literature Review: Culture factors:
- Different Culture impact in (music) and theater industry ; This is main part of Literature Review
- Consumer behavior (audience development) of music and theater industry in UK and China;
2.4 Research model- I am going to use the 7 P’s (marketing) model to form the basis of research model.’’ Do you think this is a good idea? If not which research model would you recommend? )
2.5 Conclusion
Chapter 3: Methodology (4000 words)
- Review of the data collection methods available to a researcher
- The choice of methods and the reasons for the choice
- Explain how the fieldwork was implemented and any problems that may risen.
3.1 Introduction:
3.2 Primary data research: (from a any theater of UK)
3.2.1 Quantitive primary data collection methods: Questionnaire or Survey (Western and Chinese audiences)
3.2.2 Qualitative primary data collection methods: Interview ( Managers of theater)
3.3 Secondary data collection: (from Shanghai Grand theater in China)
3.3.1 Journal:
3.3.2 Internet
(or can be also used by Primary data methods: telephone interview and email questionnaire)
3.4 Conclusion and Limitation:
Explain how the fieldwork was implemented and any problems that may risen, limitation.
Chapter 4: Finding: (5000 words)
Finding, with analysis, discussions of what the findings mean and their implications for the literature and the study.
4.1 Introduction:
4.2 Data Analysis:
4.3 Analysis of comparison:
4.4 Conclusion
Chapter 5: Conclusions and Recommendations: (800-1000 words)
Based on both the literature and the suggestions from the findings: for future research
5.1 Conclusions
5.2 Recommendations
Type of referencing: Harvard Referencing
Credit:ivythesis.typepad.com
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