The Role of Mass Media in Entertaining Young People
1.0 Title
The working title of the study is initially drafted as – The Role of Mass Media in Entertaining Young People. Mass media refers to the section of the media that is specifically designed to target and reach a larger audience. Mass media conforms to electronic and print media and the forms of mass media now include broadcasting, film, internet, mobile phones, publishing and video games.
2.0 Statement of the Problem
The problem focus of the study is the investigation of the role of mass media in the entertainment of the young people. Entertainment simply means the various ways of amusing people or the amount of pleasure of somebody. Having said this, the following research questions will be given answer to:
1) How do the young people perceive the entertainment role of the mass media?
2) In what specific ways does mass media entertain the young people?
3) To what extent does mass media is a source of entertainment for the young people?
4) Under what circumstances does the entertainment role of mass media is being effective?
3.0 Aim and Objectives
The main aim of the study is to investigate the entertainment role of mass media particularly for the young audience. In lieu with this, it would be necessary to:
- Determine how the young people perceive the roles of mass media in their entertainment
- Determine elements of mass media that makes it entertaining for the young people
4.0 Hypothesis
Our first hypothesis is that mass media has contents that caters to the entertainment needs and expectations of the young people.
The second hypothesis points to the reality that mass media is a pure form of entertainment and that all the things visually or aurally depicted or portrayed falls under this category.
5.0 Research Plan
The research strategy that the study will utilize is the descriptive method. A descriptive research intends to present facts concerning the nature and status of a situation, as it exists at the time of the study (1994). It is also concerned with relationships and practices that exist, beliefs and processes that are ongoing, effects that are being felt, or trends that are developing (1970). In addition, such approach tries to describe present conditions, events or systems based on the impressions or reactions of the respondents of the research (1994). This research is also cross-sectional because of limited time. This research is a study of a particular phenomenon (or phenomena) at a particular time. ( 2003) Accordingly, cross-sectional studies often employ the survey strategy, and they may be seeking to describe the incidence of a phenomenon or to compare factors in different organizations.
In this study, primary and secondary research will be both incorporated. The reason for this is to be able to provide adequate discussion for the readers that will help them understand more about the issue and the different variables that involve with it. The primary data for the study will be represented by the survey results that will be acquired from the respondents. On the other hand, the literature reviews to be presented in the second chapter of the study will represent the secondary data of the study. The secondary sources of data will come from published articles from
6.0 References
Best, J. W. (1970). Research in Education, 2nd Ed. Englewood Cliffs, N.J.: Prentice Hall, Inc.
Creswell, J.W. 1994. Research design. Qualitative and quantitative approaches. Thousand Oaks, California: Sage.
Saunders, M., Lewis, P. and Thornhill, A. (2003). Research Methods for Business Students, 3rd Ed. London: Prentice Hall Financial Times.
7.0 Timeframe
TASK
Weeks
1st
2nd
3rd
4th
5th
6th
7th
8th
9th
10th
11th
12th
Read literature
Finalize objectives
Draft literature review
Devise research approach
Review secondary data
Organize survey
Develop survey questions
Conduct survey
Analyze secondary and primary data
Evaluate data
Draft findings chapter
Complete remaining chapters
Submit to tutor and await feedback
Revise draft and format for submission
Print, bind and submit
Credit:ivythesis.typepad.com
0 comments:
Post a Comment