RESEARCH AND DEVELOPMENT TOWARD CUSTOMER SERVICE IMPROVEMENT
Most business start-up commonly use the idea of research and development before establishing their business they must study basic consideration to be able to come up with the best forecast of how their business are likely to operate. Even the highly established business organizations still continue to take a research and development in order to develop a better product and services and improve their customer service system. There are various considerations to make a business likely to succeed and research and development is the key factor while doing so. It is primarily important that before you invest all your time and money in your business it is highly recommended that you already know what your future customers need or what product and services they are likely to buy, and through this you have taken your first step toward growth.
Ask yourself a few questions before establishing or expanding a business; is your product and services really needed? How the customers can benefit about your product? Who will be your target market? What is its advantage to the competition? There are usually errors that business people may think that the business they are going to put up will benefit everyone but that’s not true, usually most products only cater to targeted market, example if you are going to put up a sports shop most likely yours customers would be sports enthusiast, if you are going to put up a restaurant like fast-food most probably health conscious people is not your market. In a car wash service it is quite obvious that your customers are people who own a car. Knowing your customers you can then begin to understand how wide your market will be. You must conduct a research and development in a most scientific findings and conclusions in your locations to be able to identify your customers.
Most highly successful company like Seven Eleven 7/11 Mini Grocery Store usually conduct a thorough inspection on their prospective location. Usually they inspect the accessibility of the location, understand the tax law of the country, count the numbers of probable competition or even count the numbers of passersby in order to conduct a viable study of the location. If they found out that most conditions apply positively then this will be the time they are going to put up their stores. In an obvious location and heavy traffic foot areas research is minimal because it is almost sure they will succeed.
In a deeper study some companies will conduct an interview from major location before putting up the business, what they usually do is to conduct an interview using a sets of questions that is important. Usually most business may ask what is the best product that comes to their mind, how are they going to take a new product? What the community need? The answers are usually reliable and can be use for new business venture and future expansion. The answers itself is the determinant to improve customer service. In a foreign community research and development are more critical and significant that they also need major consideration about religion, culture, traditions, labor law and tax law to come up with the best business with the most improved customer service. This is important to create a good impression and trust in the eyes of the public that considerations are never neglected beforehand.
Sometimes putting up a business and its success happens by accident just like in the case of Forrest Gump who has always been successful without a plan but often we can get better result if we plan the changes and improve our products and services that we are going to give the best offer to our customers and that’s the way it should be. If the business already exists for a time and they believe that they are weak they can also pick or identify their weakness and improve them. For example a massage parlor offered a good service but the competition also offered a discount or extended hour, free use of facilities etc. what will you do? Can you offer something better? In a hotel and restaurant service, can you offer free coffee? Or probably a group discount? What can you offer that benefit the customer without compromising your image is probably the best offer not to mention that customers almost always need the most approachable and helpful staff. People who communicate well and dressed well, good manner and well behave customer service staff who can give the best information is best picked and remembered by most clients. They present a good image of the company.
Lastly research what the community needs just like in most parts of Africa who lacked potable drinking water and water for their daily use. They also need electricity and medicine, faster computer and good communication system. These needs are all realized by water pump and solar panel companies that they established their business in those locations to give them what services they need. Microsoft and Nokia also offer the newest and the fastest technology to improve their services. The result is that people thank them for their products and services that they badly need because they have accomplished more in the eyes of the customers. All business no matter how big or small they must realize all this things to be able to achieve a good customer satisfaction that will conclude guaranteed success to the company.
Credit:ivythesis.typepad.com
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