Ebusiness strategy development and implementation


 


1.0 Title


The working title of the study is initially drafted as – Ebusiness strategy development and implementation.


 


2.0 Introduction


Technology had played a pivotal role in the growth of business and their competitive edge. As commerce and trade became more complex and convoluted, the marketplace necessitates the implementation of strategies to make the trading process more effective and efficient. As such, the use of IT and other computerized system, continuous innovations and the use of the Internet are considered as the most valuable and useful tool or weapon that can be used in order to maintain their competitive advantage as well as to absorb and adapt to the continuous growing market. Electronic business, or e-business as Lou Gerstner (former CEO of IBM) puts it, refers to the application of IT and other automated system in different aspects of the overall business processes of an organization. The key advantage of e-business is the enablement for various organizations to obtain competitive advantage by serving the customers any time and any place that they want, whether in a store, over the phone, online and even offline.


 


There are two common types of e-business model: business-to-business (B2B) and the business-to-consumer (B2C). The former focuses on the relationships, connections and links of one company or organization to another. B2B is the application and implementation of different information system that links, connects and relate to or more trading partners in order for them to exchange information, products and services as well as payments with the use of the computer and network technology. B2B is considered to be more popular than B2C because it focuses on targeting a larger market than focusing on individual customers. B2C, on the other hand, deals with the transactions between the business and their customers whereby all of their products or services will be delivered and served directly to their customers.


 


3.0 Research Questions


The key question that this thesis will seek to address is: How e-business strategies are designed and implemented?


 


4.0 Aim and Objectives


In addressing the research questions, the researcher will be guide by the general aim to conduct an investigation the various e-business strategies.


 


5.0 Research Methodology


The research strategy that the study will utilize is the descriptive method. A descriptive research intends to present facts concerning the nature and status of a situation, as it exists at the time of the study (Creswell, 1994). It is also concerned with relationships and practices that exist, beliefs and processes that are ongoing, effects that are being felt, or trends that are developing (Best, 1970). In addition, such approach tries to describe present conditions, events or systems based on the impressions or reactions of the respondents of the research (Creswell, 1994).


Primary and secondary research will be conducted in the study. In primary research, the study will survey business designs and implements e-business strategies. Questionnaires will be used as the survey instrument. The questionnaires will be divided into two parts, the first part being demographic profile and the second part on the e-business strategies that are designed and implemented. A structured questionnaire will be developed and it will be used as the survey tool for the study. It is planned that the questionnaire will have a 5 point Likert Scale, as well as yes-no questions.


In this study, primary and secondary research will be both incorporated. The reason for this is to be able to provide adequate discussion for the readers that will help them understand more about the issue and the different variables that involve with it. The primary data for the study will be represented by the survey results that will be acquired from the respondents. On the other hand, the literature reviews to be presented in the second chapter of the study will represent the secondary data of the study. The secondary sources of data will come from published articles from books, journals and theses and related studies.


 


 


 


6.0 References


Best, J. W. (1970). Research in Education, 2nd Ed. Englewood Cliffs, N.J.: Prentice Hall, Inc.


Creswell, J. W. (1994). Research design. Qualitative and quantitative approaches. Thousand Oaks, California: Sage.


Robson, C. (2002). Real world research, 2nd edn. Blackwell, Oxford.


 


7.0 Timeframe


        TASK


Weeks


1st


2nd


3rd


4th 


5th


6th


7th  


8th


9th


10th


11th 


12th


Read literature


 


 


 


 


 


 


 


 


 


 


 


 


Finalize objectives


 


 


 


 


 


 


 


 


 


 


 


 


Draft literature review


 


 


 


 


 


 


 


 


 


 


 


 


 


Devise research approach


 


 


 


 


 


 


 


 


 


 


 


 


Review secondary data


 


 


 


 


 


 


 


 


 


 


 


 


Organize survey


 


 


 


 


 


 


 


 


 


 


 


 


Develop survey questions


 


 


 


 


 


 


 


 


 


 


 


 


Conduct survey


 


 


 


 


 


 


 


 


 


 


 


 


Analyze secondary and primary data


 


 


 


 


 


 


 


 


 


 


 


 


Evaluate data


 


 


 


 


 


 


 


 


 


 


 


 


Draft findings chapter


 


 


 


 


 


 


 


 


 


 


 


 


Complete remaining chapters


 


 


 


 


 


 


 


 


 


 


 


 


Submit to tutor and await feedback


 


 


 


 


 


 


 


 


 


 


 


 


Revise draft and format for submission


 


 


 


 


 


 


 


 


 


 


 


 


Print, bind and submit


 


 


 


 


 


 


 


 


 


 


 


 


 


 



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