Logistics and Purchasing Management: Distribution Service

Logistics and Purchasing Management: Distribution Service

 

Introduction

            Channels of distribution are one of the most important elements of marketing and introducing a particular product to a specific target market. They serve to be the intermediary between the manufacturer of the products and its consumers. With its use, companies will be able to effectively and efficiently dissipate its products to its target market.

Aim or Purpose

            With this importance, this essay will discuss the path of the distribution of the Jardine OneSolution Distribution Company in Hong Kong, to further understand the importance and significance of the channels of distribution to a company and to its consumers.

Content

            One of the distribution service companies in Hong Kong is the JOS or the Jardine OneSolution Distribution Company, which distributes products, such as networking and servers, and security and storage products, to provide users with integrated solutions through the combination of a complete variety of value-added services and enterprise solutions. It is Asia’s chief provider of integrated information technology solutions and services, and uses an efficient channel of distribution by obtaining their materials and products from various international companies, such as IBM, Lenovo, Microsoft, Compaq, Citrix, HP, Cisco, Trend Micro and Philips. The company serves as the distribution partner of the mentioned companies to other several companies and corporations in Hong Kong and other countries, including multinational banks, airlines, and several governments in other Asian countries. Advantages of using this type of distribution include the organized flow of supplies, due to the inventories and selections, and with this, the company can focus on improvement, such as improving its market entry strategies, and improvement of services. Another advantage is that the company can put additional time, money and effort in using electronic commerce for advertising. However, adjusting the prices of the products, increase in taxation, and changing preferences of consumers are its disadvantages.

Conclusion

            JOS Distribution can further improve their company by utilizing advanced technology, through the Internet, as this can enhance their brand identity and image in targeting other markets. It can also develop its advertising to attract consumers and shareholders, and engage in employee training and development, to build up relationships and cope with changes.   

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