Introduction


 


The market research industry in United Kingdom has appeared to be flourishing in the past years. This has been the observation of  (2001) in his study. The success of UK market research industry has been established by  in the initial part of the article stated the existence of hundreds of organizations in the field of market research. This presents that there is indeed an actual thriving industry for such field. Even though the author has established that there is indeed a considerable success in the said field, he goes further by analyzing the reasons for the success of the industry, particularly in the UK setting. Particularly, the objectives of his study revolve around the “perceived” reason why the said industry is flourishing. This means that the basic source of his findings would come primarily on a set of respondents stating responses to particular issues relating to the market research industry.    


 


Literature Review


 


The principle of conducting a literature review for a researcher is to establish solutions on the subject of what is recognized on a theme. Similarly, researchers evaluate previous research to build up more intelligent and highly noteworthy issues about atheme,( 1994).  In addition, (1994) has recommended previous literature that may also be accounted for as a channel for establishing the case and unit of examination.  It is similarly declared that most academics like better to measure it up to their findings with preceding reseacrh(, 1994). This part of the paper is going to discuss the use of literature on the article of . Specifically, the structure, theme, and theoretical framework are going to be presented and analyzed in this part.


 


Structure


 


In the case written in the article of , the structure of the review of literature has been predominantly employed to create a great defense of the employment of such methodology. Specifically, the use of the qualitative form was the main aspect of the citation of past literature on the said article. The author’s attempt to justify the use of such method in a research that intends to measure the responses of the respondents from the research market industry reveals the author’s intention to “maintain an objective approach to the study.”


 


Theme


 


The work of  rested on the assumption that the market research industry of the United Kingdom is indeed at a successful stage. Although there are a meager number of sources that indicated of such success, the discussions of the said author depended on his idea. He merely cited the 2000  to claim that there is indeed success in the said field. He noted that there are hundreds of research companies that existed in the UK market research industry. However, he failed to realize that the number of companies that exists in an industry is not the sole determinant of success in the said field. In this aspect, ‘s central theme of success in the market research area is seen as weak, considering lacking of any other proof from past and present literature regarding such claim of success. 


 


Theoretical Framework


 


In the article, the author tried to establish that the “perceived” reasons for the success of the research market industry is basically homogenous in every respondent company. He made use of the social constructionist approach as a framework for his discussions regarding the said reasons for success.  


 


In doing so, he assumed that the groups generate and uphold their accounts of reality through symbolic contact. That is to say that mutually consented and corroborated symbols describe reality and truth for their validating communities, in this context the market research community. Information is, consequently, anchored and entrenched within socially consequent symbolic structures. The use of such rhetoric as symbolic advocacy is a basic component in the social construction of reality which is evident in the discussions of . Even a scientific community’s account of reality anchors on rhetoric. By pointing out to a scientific community which is akin to the market research community, even those communities that perceive their work to be most directly connected with that “objective,” communicatively create their social setting. This goes to show, based on the articles, that a social constructionist approach does not automatically discharge the subsistence of an objective reality. To a certain extent, the written approach which is employed by  distinguishes the impracticality of purely and wholly characterizing an objective reality.


 


Conclusion


 


The article of  emphasized more on the use of literature to justify the methodology he employed in the study. In doing so, there is a lack of justification that presents a clearly successful market research industry. He should have used a literature review in order to provide an introductory discussion of the actual relevance of his intent to present the “perceived” reasons for the success of the said industry.


 


References



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