THE IMPACT OF SOCIAL MEDIA AND SEARCH ENGINE OPTIMIZATION ON SMALL AND MEDIUM BUSINESS ENTERPRISE
Social media like Facebook, Twitter, and YouTube are one most the most significant and highly used forms of communication around the world for socialization today; you can simply find friends and relatives around the world in just a click of a button. Children use it for fun and play while most teen-agers use it for courtship some even found their love ones. But in most small and medium size businesses they use it as a form of advertisement and promotion campaigns because of its popularity. Facebook alone has more than 600 million active users today, regardless of the size of most businesses no matter how big or small they are they can use the social networking site with our without pay, they can simply source out targeted clients or advertise massively to improve transparency and visibility of their businesses most of all its very easy to reach huge market potentials even at home and in their offices without travelling as simple as tagging, messaging and chat can create a large impact on their businesses.
The social networking site even allow them to make more than sale but a customer relationship interaction as long as they like anywhere and anytime and it is open 24 hours a day seven days a week, the power other media can never be equal TV advertisement is effective but it will need to stretch out budget to perform a commercial and to pay on the network TV, the radio broadcast is way down low, a large percentage of advertisement on broadsheets and tabloid is lost and yellow pages almost has no significance in business because it has almost been replaced by social networking site. This is not to say the other media is not useful but social networking site is so popular that even other media has been using to advertise their businesses although it’s not a threat to their industry.
Businesses and individual has realized its potential that they have taken advantage of its use to create a meaningful and more artistic communication follow up to get closer to their prospects that even emails and yahoo messenger has gone to its back as just a support. Social networking site has become a very indispensable that it has become a future trend for individual and a blessing for all businesses regardless of the industry and sizes. According to Emil Potalinski more than 78% in America alone is using the social networking site for small and medium enterprise marketing campaign and 58% plans to spend more in the years to come and its rapidly increasing every year and more than 50% has increased their sales as early as 2010 (Small Business and Social Media Survey of 2011). They simply can’t imagine how much they have saved because personnel, telephone, transportation and other expenses has all been eliminated using Facebook, Twitter, MySpace and YouTube alone.
The Search Engine Optimization (SEO) also impacted small and medium size businesses who uses website and more business who do have website, needs to know how SEO works for no matter how good the design of the website is and no matter how much information there is, it cannot work if nobody or only few people have seen it. This has been the reason why most successful small and medium business enterprise have realized the value of SEO to work on their business by using Meta tags for friendly searches, if they have only promoted the website on other media without using the power of the SEO chances are that their competitors will be the one to get the customers that they deserved.
Using various techniques in SEO provides your website to be seen more often on the World Wide Web and the customers will be familiar with your business if they can easily search the websites. SEO will sustain all the important elements such as the perfect keywords to put on their website on top of the search SEO has used various technical methods so as they can get the highest position and according to Search Engine website like Google and Yahoo that the top 3 searches are almost always perceived to be viewed by the audience that is how useful the search engine optimization would be on the part of small and medium businesses would be.
If they are selected by the surfers or researchers instantly then their businesses will likely be promoted all over the world and they can get more customers at this time as their business grows. The power of the SEO even allow businesses to compile and decompile their website for practices in the searches, for example you have visited www.yahoo .com and search for a word iron “sheet or metal” and my website is on top of the search you may likely open my website and it will be promoted that is the power of the search engine optimization, to get the website be on top and be promoted. If small and medium enterprises have penetrated the searches they definitely are more successful in their businesses more than just an added part of their marketing campaign but as an integral part of their business.
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